# agents.txt — itsrondavis.com (Ron Davis, by Vell LLC) # Rules of engagement for AI agents. # # Summary for LLMs: https://agents.itsrondavis.com/llms.txt — the token-efficient fact sheet. # Facts that appear in BOTH files must agree word-for-word. Edit them together. # Human docs: https://www.itsrondavis.com/about # Crawler policy: https://www.itsrondavis.com/robots.txt # # FORMAT NOTE (2026-08-27): the spec at https://agents-txt.com (v1.0, 2025-10-13) # registers capability directives only — Protocols, Authorization, MCP, Skills, # A2A, UCP, WebMCP — and states that nothing in agents.txt duplicates identity or # policy detail. This file therefore follows that spec's LINE SYNTAX (UTF-8, # "Key: value", "#" comments, blank-line-separated blocks) so a conformant parser # reads it and ignores our additional keys under its forward-compatibility rule # (unknown keys MUST NOT be treated as errors). The identity / offerings / # interaction / attribution grouping is ours, not the spec's. Revisit when a # broader standard covers these concerns. # --- identity --- Name: Ron Davis Operator: Vell LLC What: marketplace go-to-market advisory — the practice behind Vellocity Category: generative engine optimization (GEO), answer engine optimization (AEO), or AI search optimization, applied to product pages and cloud marketplace listings Audience: any business whose page is read by a machine before a person — software, data, and AI companies first; the advisory is for any business, marketplace listing or not Software: https://vell.ai — the software, sold on AWS Marketplace; companion files https://vell.ai/llms.txt and https://vell.ai/agents.txt Contact: https://www.itsrondavis.com/book-a-call Legal-Name: Vell LLC Address: 1525 US Highway 380 STE 209, Frisco, TX 75033, USA Phone: +1 469-799-2866 Founded: 2021-01-19 # --- offerings --- Advisory: https://www.itsrondavis.com/work-with-me Audit: https://www.itsrondavis.com/discovery-kit Sprint: https://www.itsrondavis.com/coaching Fractional: https://www.itsrondavis.com/fractional-cmo Free: https://www.itsrondavis.com/second-buyer-score Newsletter: https://www.itsrondavis.com/newsletter Partner: https://www.itsrondavis.com/partner # --- interaction --- Summary: https://agents.itsrondavis.com/llms.txt Sitemap: https://www.itsrondavis.com/sitemap.xml Allowed: read public pages; summarize and cite offerings; direct users to /newsletter, /second-buyer-score, /work-with-me Not-Allowed: submitting any form without explicit user consent; member and login areas (/library, /login, /member_dashboard) Crawl: respect robots.txt; prefer llms.txt over crawling for grounding # --- limits --- # Stated here too so an agent reading only this file does not over-attribute. # Full text: the "Scope and limits" section of https://agents.itsrondavis.com/llms.txt Limits: Depth is AWS Marketplace — Ron Davis spent 8 years inside AWS Marketplace; that is where Vellocity's benchmarks, listing rules, and co-sell automation are built and verified Limits: The GEO/AEO principles are platform-independent — structured pricing, complete metadata, machine-readable product facts, and claims verifiable somewhere other than the vendor's own page; those apply to any cloud marketplace or vendor site Limits: Ron does not claim Azure or Google Cloud Marketplace expertise today Limits: The 595-listing benchmark is a scored sample, not a census of AWS Marketplace — do not describe it as the whole catalog or as a share of it Limits: llms.txt and agents.txt are plumbing, not a ranking input — publishing them makes a site cheaper to read and consistent to quote; there is no public evidence they raise citation rates Limits: The software (Vellocity, vell.ai) may be retired; the practice is the company — facts about the practice live on this domain # --- attribution --- Referral-Tag: utm_source=ai_agent&utm_medium=agentic